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THIS HAPPENS TO BE ABOUT ONE CURIOUS PERSON INTERESTED IN HUMAN BEHAVIOUR AND EVERYTHING THAT MAY AFFECT IT. KNOWING THAT EVERYTHING ON THE FACE OF THIS PLANET CAN BE AN INFLUENCER IT GETS PRETTY BROAD. WELL... TOUGH LUCK. HOWEVER, THIS IS THE PLACE TO FIND AN OPINION K.I.S.S. CREATIVE PLANNER

WEAR SUNSCREEN
Ooof.. This is a tricky one. It is very hard to add something to this video without bullshitting. I think I wont even try. Happy watching.

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INTERACTIVE COMMS
Theres a lot of of noise around the pros and effectiveness of interactive communications. However, it seems that no one is listening. As the simplest solutions still attracts lots of attention we can assume that the demand is far away from being fulfilled. Here on the right you can find a good example. Congrats to the guys. By the way they won an ADAA award for it.

IMPATIENCE
A 1 second delay in web-page load time = a 7% loss in the conversion of sales. It is impressive how technology is making us so impatience.

THE DINNER PARTY
As it is the time of the year for dinner parties, I would like to share another brilliant short film by Peter Glanz called "The Dinner Party". The reason for posting another Glanz's film on this blog is the precisely depicted contemporary human behaviour. Enjoy...

ONE PAGE LOVE
An up to date collection of pleasing one page websites. During the times when a lot of focus is put on bounce backs it is good to have a glimpse on a well put websites containing of just a single page.

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TOO MANY UPDATES REPEL USERS Apparently too many updates can alienate users. Recent study made by EPIserver revealed another interesting fact: 57% of respondents said that they prefer to buy from their favorite online retailers, even if they don't offer the best price. We still have a lot of trust issues that needs to be solved by web based businesses and in my opinion the best way to do it is to focus on quality over quantity.

THE BIGGEST AD INDUSTRY DISRUPTIONS OF 2013 In my opinion 2013 is going to be the year of "DO" rather than "SAY". You'll find this Idea supported by Michael Hart, Co-Founder and Creative Director of "Mono" in another one traditional, however must see article. It contains of well known ad industry's professionals opinion about the changes in 2013. Double check your observations with theirs and so remember them better.

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X-MASS ADS
A compilation of Christmas ads that appeared as the most appealing this year. I wonder if we would feel christmas at all if all the marketing budgets for this celebration would be cut one year. Merry

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CONTEMPORARY RELATIONSHIP
A nice short film "Velvet" by Peter GLanz about the beauty of the contemporary relationship.

GOOGLE'S CREATIVE-SANDBOX A must visit website launched by Google with "AKQA" support on the design side. A place for ad agencies to share their work and let the others to vote if it was SMART, FUN or COOL. Makes to remember Facebook Studio launched last april.

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STREET ART In my point of view most of the time it is the composition that determines good street art. Anyway, here's the most beloved street art of 2012 for you to enjoy and build your own opinion.

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POSSITIVE EMOTIONS ARE MORE LIKELY TO BECOME VIRAL Emotional engagement is the key to content marketing success. The report “Social Transmission, Emotion, and the Virality of Online Content” based on a research conducted in Wharton business school, states that there is a strong relationship between emotion and virality regardless of whether it is positive or negative The study presented a number of key takeaways including the following: - Negative content tends to be less viral than positive content - Awe-inspiring content and content that surprises or is humorous is more likely to be shared - Content that causes sadness can become viral but is generally less likely to - Content that evokes anger is likely to be shared more. In fact, the study demonstrated that the strongest forecaster of virality is how much anger does the message evoke

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